New research on the proliferation of consumer-based social networking - symptoms vs perspectives?
Hmm. I'm trying to work the significance of this research (if any). However, more data is good, right?
I can't but help think that their perspective is all wrong, rather than anything else. I get the impression that social networking and social media is thought as something out there beyond the walls of the organisation, rather than something that is in fact everywhere. Does this explain why they are surprised that these tools are being used for collaboration within and between organisation, not just between companies and their customers?
Their main conclusion is the "need for stronger governance and IT involvement", but again I wonder if in fact what they mean is that these new technologies have a broader impact beyond marketing and therefore need involvement from across the organisation to determine how to best integrate them into business as usual.
I come back again to the Headshift/Dachis Group's Social Business Design model - focusing on governance and IT involvement is just a symptom, when what is needed is new perspectives to management.
Hat tip to Oliver.

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