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January 13, 2010

New research on the proliferation of consumer-based social networking - symptoms vs perspectives?

via newsroom.cisco.com

Hmm. I'm trying to work the significance of this research (if any). However, more data is good, right?

I can't but help think that their perspective is all wrong, rather than anything else. I get the impression that social networking and social media is thought as something out there beyond the walls of the organisation, rather than something that is in fact everywhere. Does this explain why they are surprised that these tools are being used for collaboration within and between organisation, not just between companies and their customers?

Their main conclusion is the "need for stronger governance and IT involvement", but again I wonder if in fact what they mean is that these new technologies have a broader impact beyond marketing and therefore need involvement from across the organisation to determine how to best integrate them into business as usual.

I come back again to the Headshift/Dachis Group's Social Business Design model - focusing on governance and IT involvement is just a symptom, when what is needed is new perspectives to management.

Hat tip to Oliver.

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Filed under  //   cisco   collaboration   research   social business design   social media   social media marketing   social networking  

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September 15, 2009

Australian business decision makers full of FUD about wikis

Since it is unusual to see this kind of research locally, I downloaded a report on the barriers to wiki adoption in Australia from Queensland-based analyst firm, Longhaus the other day.

While I'm not entirely convinced by their conclusions about the longer term value of wikis being data- and process- orientated in order to better fill the gap where portals failed (although I agree wikis have great potential as the interface for an enterprise mashup platform, but there is more to it that the front end), their survey of 51 CxO level people from medium to large Australian enterprise is worth a look if only to understand the FUD in the business community.

My own analysis of the 14 odd barriers they list (ignoring the last 'other' category) groups them in to four broad types of barrier that I've listed in order of frequency:

1. Ignorance of enterprise wiki technology options; 
2. Lack of familiarity of the wiki concept;
3. Uncertainty about the value; and
4. Internal barriers (e.g. business culture).

We're constantly told that that issues such as understanding the ROI from social computing and business culture are the major barriers to implementation, but it would be a real shame if these were really underpinned by a lack of knowledge about the actual technology options and the capabilities of enterprise-grade wiki solutions!

The survey also asked about the benefits (knowledge management benefits rated highly, but it was good to see mention of improvements to workforce cohesion, communication and information management too) and their intent to use enterprise wikis in the future, with 12% of medium-to-large Australian firms having already implemented wikis and a further 44% in the process of planning or considering their use.

Barriers to enterprise wiki adoption: understanding the wiki-portal continuum, published in May 2009, is free to download but registration is necessary.


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Filed under  //   australia   enterprise wikis   research   wikis  

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