Social Business Design is about the social transformation of work

My question is simple: if we are going to think about our organizations as cities, what can we learn from people who “design” cities for a living? Those “designers” are called planners and their profession is planning. Who are they? What do they do? How do they plan?

For those of us who are look at social technologies as being situated in organisations that we treat as complex human systems, the design of urban environments presents some interesting parallels with the domain of social business design. As introduction to this idea, Gordon's post about his joint presentation with Thomas Vander Wal at E2Conf Santa Clara 2011 is well worth reading (and looking at). There is plenty of follow up reading in the post too.

What Do Citizens Want (in pictures)

(download)
Naturally, you can find the actual slides on Slideshare for my 20 minute #govcampau presentation.

Some narrative for the photos:

I started off with the question, are we asking the right questions about Government 2.0?

So often the focus is on the needs of public servants (culture, access to tools, skills and knowledge, etc) or the technology ("Should my department be on Twitter?"). But I thought its time to consider the bigger picture and actually look at what citizens want and need. To do this I turned the tables on the audiance and ran a short user-centred design based brainstorm around the Government 2.0 needs of three (fictious) "personas".

Unfortunately I wasn't in a position to talk about the details of current projects I'm involved with, so I finished by looking at three examples that I felt reflected some of the ideas behind my presentation:

There was a bunch of questions and discussion that isn't covered here, so look out for the video recordings from the day.

Photos by my able assistant, Miss 10.

Visual thinking our way to a social workplace

Gamestormingintranets2
Gamestormingintranets1

Today I presented at #intranets2011, on Strategies for Creating a Social Workplace with your Intranet. Rather than focusing on specific technologies or checklist approaches, I wanted to help bring a different perspective to looking at why social technologies were important in a broader context of social business (i.e. creating social workplaces to deal with real business themes). In other words, its not just about switching on comments on your intranet or replacing your intranet with CMS with a wiki because these are the latest 'must have' features.

However, after sitting and listening to the presentations and conversations during day 1, I decided to tweak my presentation to include some visual brainstorming activities (see Gamestorming and also Xplane | Dachis Group), including a variation of head, heart and hand. The idea was to help make the concepts I was describing more tangible by getting people to think about:

  • What their CxO or senior management might be thinking about 'social' (social workplace, social intranets, social media etc) right now;
  • What changes in their organisational environment they needed to deal with (to link in with the car metaphor I used in the presentation, I drew a twisting road) - this was about understanding unavoidable business drivers for change; and
  • We also captured 'buzz words' from my presentation to review at the end (due to time, I just picked a selection for the stack) - I put these on the horizon, at the end of the journey.

Luckily I have a pack of equipment ready to roll for this situation and just needed to borrow some flipchart paper from the hotel to set things up before hand! I think this approach worked, based on the feedback. And it was a lot of fun too!

BTW You can also see my slides here and Michael also captured some of the detail.

Some notes on Architected for Collaboration

Last weekend, I had the opportunity to participate in BarCampCanberra 2011. Off the back of many varied discussions from our Social Business Summit series, I thought this would be a good chance to engage with a diverse audience about workforce collaboration. In particular, I wanted to create a link between organisations and how we organise information. The following are some notes about my thoughts behind this presentation.

Cross posted from the Headshift Australia blog, I've written up some notes about my BarCampCanberra 2011 presentation on enterprise social software. Would love to hear your comments here or over on the Headshift blog.

And don't forget, if you are interested in this kind of thing and work for a large organisation based in the Asia Pacific you should also register your interest in the regional 2.0 Adoption Council.

Lantern's #MH20 - Joining the dots in mental health care

Lantern, a Melbourne-based non-profit with a focus on mental health, are running a Mental Health 2.0 Unconference today. I was planning to attend but one reason and another I wasn't able to make it down from NSW in the end... however, I thought I might as well share the slides I had prepared. As usual, this is a short deck and imagery intensive - so I'll do my best to add some commentary later.

UPDATE: A <10 minute audio commentary is now included with the slides.

Incidentally, with the support of Simon Spencer (GM Asia Pacific) and Ross Hill from the local Yammer team, the unconference has been able to bring together participants into a microblogging community that has had people talking and introducing themselves before the event starts. So even if I'm not there today, I'll be able to follow and engage with this back channel during the day.

If you are interested - this makes use of Yammer Communities functionality, that lets you create an enterprise microblogging network that extends beyond your own organisation.

Creating Social Value: social innovation driving social change - Oct 27th

Flyersinetoct27

I'll be presenting at a special seminar next week for the University of Wollongong's SInet, along side Cheryl Kernot (UNSW) and Helen Hasan (UoW).

The Social Innovation Network (SInet) brings together researchers from many discipline to investigate the development of new concepts, strategies and tools that empower individuals, communities, profit and non-profit organisations and the government to improve quality of life where quality of life means material standard of living as well as personal well-being in terms of health and environment and social harmony.

Videos I used in my A-Z guide to implementing a social media marketing strategy masterclass

On Friday I ran a full day masterclass in Canberra, The public sector’s A-Z guide to implementing a social media marketing strategy.

The Government 2.0 Taskforce's Online Engagement Guidelines ("Project 8") provided the main structure for the day, but we also spent some time exploring trends and issues. I also wanted to challenge the idea that social media is just another promotional channel for government to use.

To help stimulate discussion I played a number of videos through out the day, so I thought I would share these here:

Us Now trailer
Why? To position the importance of the potential for participation through social media.

Don’t be afraid of bronze!
Why? Well, if you replace 'bronze' with 'social media' you get the idea.

Fork handles
Why? To explain the role of the Online Engagement Guidelines in helping people in government share knowledge and experiences with social media, by using a common framework for online engagement.

Social Media in Plain English
Why? We need to understand the benefits of social media in a broad context, not just from a public sector or non-profit perspective.

Digital Nation Trailer
Why? To look at the impact of digital technology on society and the changes it is bringing, whether we agree with them or not.

The Social Media Guru
Why? Because the technology isn't really the hard part. And beware of social media gurus.

Video: One & Other - Final Highlights
Why? When I think of successful engagement through social media, the One & Other project sets the benchmark.

Note: The last couple of videos might not be safe for work, if you play them out of context!

Engaging with the community using social media

I had the honour of presenting this Vital Issues Seminar today for the Parliamentary Library, at Australia's Parliament House. In between interruptions by the bells, Sen. Kate Lundy chaired the meeting and even managed to throw me some curly questions to deal with.

Also demonstrating that the Parliamentary Library is walking the Gov 2.0 talk, you will find a copy of my slides and also a sound recording* of my presentation on the Parliament's Website. This I should add is not only a great resource for people working in parliament, but also those that wouldn't necessarily normally have access to these sessions either.

*BTW that noise at the beginning is the bells ringing through the PA system.

Co-ordinated, Integrated and Embedded #sbs2010

Sbsrolesandorgstructure

I'm not going to upload all my slides from the Social Business Summit because some of my story today was told before at BarCamp Canberra - you can listen to my entire presentation from BarCamp on SlideShare already to get a feel for the first half at least of my Social Business Summit presentation.

However, I thought I would share this slide, which is based on our work for the Government 2.0 Taskforce but slightly amended to be more broadly applicable beyond government. In fact part of my message today was that the changes and challenges to the organisational structures relate to every large organisation, in every industry. I also talked about our experience of working with the Australian Law Reform Commission as an example of what is involved in helping an organisation to develop its own capability to engage online. It also highlights why moving from an ad hoc or co-ordinated organisational model needs to be supported, to avoid what I call 'online industrial accidents' (a reference to my opening comments about the pain and suffering caused by the industrial revolution).

Remixing Gov 2.0 (An introduction to Project 8) #gov2au

As promised, I've updated my BarCamp Canberra 2010 slides about Project 8 with the audio recording of my talk. Its worth listening all the way through to the end, as the last 1/3 of the audio recording includes some discussion with the audience with some great points from people like Kate Lundy and Craig Thomler.

And remember, after you've listened to the presentation get out there and start remixing the Project 8 materials for your agency or government department!