Yeah, the video is silly and probably NSFW. However, as my colleague Kate writes in her post with this video:

"Many people in the IT industry don’t realise that operating systems are not important to ordinary folks. We don’t want to be bothered with things that live under the surface of our devices.

This is one of the reasons Apple has made such inroads in recent years, they abstract the complexity away from users so nicely. It is also why Linux is starting to get a bit more traction, they’ve finally realised most people don’t want to fiddle with a command line to install things."

I wrote something similar myself.

Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later this year we will open-source its code, and netbooks running Google Chrome OS will be available for consumers in the second half of 2010...

Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds. The user interface is minimal to stay out of your way, and most of the user experience takes place on the web...

We hear a lot from our users and their message is clear — computers need to get better. People want to get to their email instantly, without wasting time waiting for their computers to boot and browsers to start up. They want their computers to always run as fast as when they first bought them. They want their data to be accessible to them wherever they are and not have to worry about losing their computer or forgetting to back up files. Even more importantly, they don't want to spend hours configuring their computers to work with every new piece of hardware, or have to worry about constant software updates.

As I was just saying the other day... and most users won't even care that it runs on Linux - for them it will just run on the Web.

"Windows 7 is the same as Ubuntu"

Obviously, this isn’t true. Their underlying architectures are quite a bit different, Gnome looks different than the 7 UI, etc., but to an average 17-year-old, there just wasn’t any meaningful difference between the two operating systems.

We could equally say that Linux is the same as Windows. Are you familiar with Herzberg's motivation-hygiene theory? In situations where the Web is the platform, the operating system on your Web access device simply becomes a hygiene factor. Its needs to be reliable, secure but beyond that Web-based users don't care - it won't enhance the Web experience, it just enables it. We may even find ourselves saying the same about Web browsers one day. If you have hopes of engaging consumer support or loyalty (the Enterprise is a different animal altogether) for your OS in the future, think again.