Getting people to use your Sharepoint intranet: First, get rid of the users?

For a successful SharePoint implementation, you can’t forget the most important ingredient — getting the platform used.

If you are reading this article, it is likely because you’ve heard whining in your office or you’re tired of repeating the same message over and over to improve user adoption of your SharePoint implementation.

You may be a frustrated project manager or business champion who spent countless hours on budgeting, planning, governance, information architecture, training and timelines, only to find that the last task in your SharePoint project plan that has no due date is USER ADOPTION. And to your horror, no one is taking your words seriously and people don’t care. The bottom line is this: for you to get people to take advantage of your hard work, you have to add one more task assigned to yourself — don’t give up.

Unfortunately if thinking about "user adoption" is the last step, then you've already failed. Written by a software vendor, this article - underpinned by an assumption that the software is perfect - advises people to Break Down the Resistance, Stop the Whining and then Babysit, aka Enforce change. This approach is more than overtly paternalistic and I'm surprised they don't just recommend getting rid of the users who are blemishing the hard work of the technocrats. Part of me wonders if this attitude is just symptomatic of the Microsoft SharePoint ecosystem being geared towards software development and implementation, rather than a well rounded mix of people, process, technology and content (like we do at Headshift | Dachis Group). What do you think?

Accenture's experience with SharePoint, Newsgator plus Yammer

“SharePoint forms the heart of our social networking capabilities within Accenture,” says Crawford, “We use it as a content management system, a publishing platform and for internal communications.”

Corporate Demographics

Social Demographics

230,000 employees

SharePoint 2010 platform with NewsGator add in for Social

Located in 120 countries

Yammer for microblogging

$25  billion in annual revenues

115,000 employees have filled out profiles

Headquarters in Ireland

5000 profile updates a month

CEO: Pierre Nanterme

1000 blog posts a month

 List of Executives

12,000 video items posted to Accenture Media Exchange

 

4200+ monthly microblog updates

Accenture’s social business initiative also includes a broad based video strategy. Starting with Cisco’s Telepresence at the high-end and desktop video at the low end.

Good timing with this post from Mark Fidelman, since I've been talking about Deloitte's experience with SharePoint, Newsgator and Yammer and enterprise microblogging in general. Its not entirely clear how the complete stack described above is working together at Accenture, however they clearly see value in both tools.

What Enterprise Social Business Software Should We Use?‬‏

Following on from my post about Deloitte's contradictory experiences of using both Yammer and Microsoft Sharepoint, it begs the question - what enterprise social business software should you be using?

In the video above, CIO's from two companies, Equinix and Flextronic, talk about this issue. The approach taken by Flextronic - who employ 200,000 employees in 30 countries - is a combination of open infrastructure and experimentation, using small pilots. This exact approach won't work for everyone, but if we boil this down to a core idea that everyone can apply, then I would recommend a design thinking led approach:

In this interview, Jive's CEO Tony Zingale provides some good inputs into this design process:

  • The consumer Web 2.0 is driving demand, but don't wait or expect Facebook (and others like them) to build a solution suitable for the enterprise.
  • The cloud vs self-hosted question is important to some companies (although I would add, not all).
  • Its not worthwhile trying to build it yourself - but make sure what you buy is built from the ground up, to be a social system.

So what do built from the ground up social business tools look like? Here is a good overview from tibbr:

As the tibbr video shows, social business tools can integrate with existing enterprise information systems (systems of record). In your organisation, this might include existing information management platforms like Sharepoint:

We also need to support other simple 'social' business activities needed by users, for example calendars and scheduling etc:

Also, pick tools that allow us to 'nudge' users, rather than forcing change:

Consider all these points and you should find that users love the tools you provide them...

BTW If you are interested in some theory behind these examples, see my presentation, Architected for Collaboration, and my post on Designing Social Workplaces.

Yammer or SharePoint? The Deloitte Experience

Deloitte-webinar-web

Watching the twitter stream from #KMAUS this year, I noticed a lot of tweets about technology and particularly issues that sounded very much like Enterprise 2.0 or Social Business conversations taking place.

One of the comments that caught my attention was blogged about by Brad Hinton in more detail:

Pete Williams from Deloitte emphasised how existing communication tools can be used for good business outcomes. He was specifically focusing on social tools that allow connection and collaboration between individuals and teams. He informed us how Deloitte uses Yammer to share information and experiences within Deloitte. He gave many examples as to how the system was used to ask and solve problems; problems that might otherwise take much longer to solve or deal with. In a telling point about Sharepoint, Williams said this about the Microsoft product: “if I want to get a glass of water, Sharepoint wants to dig a well. Why not go to the tap that’s already there?”.

Brad also highlighted the cultural environment (a "can do" culture) that goes hand-in-hand with the ability to successfully use tools like Yammer, although I would point to case studies from organisations in other industries, such as government and utilities, that show they can work elsewhere too. So tools like Yammer, Socialcast, tibbr, Socialtext and the like are in no way something restricted to technology and consulting firms, although in practice we find how they are used is different to pure 'knowledge work' businesses.

However, Deloitte is a large company (~170,000 staff around the world) and its interesting to consider that while one part of Deloitte sees Sharepoint as overkill, another part has successfully deployed a social intranet based on Microsoft Sharepoint. Called D Street, it uses a combination of Sharepoint and Newsgator.

Some of the recommendations Deloitte make from this experience are that:

  • Slowly roll out changes to Enterprise 2.0 tools rather than overhaul the entire infrastructure at once. Changes in taxonomy, capabilities and structure can confuse workers and elicit a bad first impression.
  • Don't forget the importance of moderation, management and risk management.

Deloitte have published a more detailed case study (PDF). Its also interesting to look at how they use Sharepoint from a technical perspective (integration with SAP, architected to support 50,000 users).

Looking at both experiences within Deloitte, I don't think either is more valid than the other. Rather it highlights the importance of designing solutions that fit the needs of users and take into account the particular circumstances of each organisation (or part of the organisation implementing them). Unfortunately, there is no single right fit or approach. And both Sharepoint and tools like Yammer can be used well or badly.

Image source: Newsgator.

Social media helps TransGrid to be one of Australia's best employers

With its office based and field staff all over the state, McIntyre is striving to improve communications with the public and the employees of TransGrid through social media and internal communications. One of the tools he will be using to communicate directly with employees is the newly developed and region specific intranet site “The Wire”. He also participates in regular graduate and company wide forums using online tools like Yammer. Here, McIntyre updates employees directly with any TransGrid related news and listens to his staff’s feedback as they share their thoughts organisational policies and industry issues. This creates a corporate culture of inclusion, along with internal polling of high employee satisfaction and a very low turnover rate – it would seem that TransGrid is one of Australia’s best employers.

Mentioned in a general article about TransGrid, who own and operate the high voltage electricity transmission network in the Australian state of New South Wales, is a great example of how even industrial organisations like this (i.e. not an IT or consulting company) benefit from the use of enterprise social computing. In this case they use a combination of Yammer and an intranet, which I believe is based on Microsoft SharePoint.

Elgg - Better than SharePoint My Site?

We’ve recently profiled MITRE’s social networking site, “Handshake,” as one of the best that we’ve seen. The name “Handshake” alone conveys the intention of MITRE to create an online experience that mimics those we have in person. CEC members, you can dive deeper into the case study and learn why it works better than your average SharePoint MySite or other clunky technologies.

Interesting comment, on a post about how MITRE measures the impact of its internal social nework. I've blogged about it before, as like Broadvision's Clearvale platform it also runs on Elgg.

Unfortunately the detail for this comment is behind a membership paywall, but based on my experience of Elgg and SharePoint I would caution against assuming this means Elgg is better than SharePoint as a whole. Elgg's architecture is built around people primarily, where as SharePoint is built around information and data. The nuances are important and could well justify the original comment, but not against either platform being better than the other.

The challenges of applying a Darwinian approach to SharePoint 2010

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In the May-June 2011 edition of IDM magazine (I've written for them too in the past), I've just enjoyed reading Ishai Sagi's article on empowering users with SharePoint 2010 using what he calls an "evolutionary approach" (what some of us would say is actually about supporting emergence). This is one where IT allows users more scope to build their own solutions (in SharePoint, of course) but with some oversight and expert advice when necessary.

Sagi's has observed - like me and many others - the way that users make use of relatively simple desktop tools, like Excel and Access to build their own business tools. In fact, we might claim that spreadsheets are the original Enterprise 2.0 tool. The software risks of doing this haven't gone unnoticed over the years either, but user needs typically wins out when IT can't deliver.

Sagi concludes that the shift to a Darwinian model is scary for IT department and ultimately this is the challenge I've observed with SharePoint over the years. There is no doubt that SharePoint 2010 is a massive improvement on previous releases, but I'm a little unconvinced about applying an evolutionary approach to large, vanilla SharePoint deployments. In fact, Sagi hints at the role of 3rd part products to make the evolutionary approach easier.

I think Sagi is on the right track as being one of the few SharePoint evangelists I've come across who recognise the importance of building human-centred information systems and adopting an IT abundance mindset. For that, I welcome him warmly to the conversation, but I think he is still very much in the minority in the SharePoint and intranet community. And since the door has been opened, if you need 3rd party plugins to make SharePoint work effectively in this model then maybe a better approach is to treat SharePoint as a capability layer, as Lee suggests.

What do you think?

Image credit: lego desktop wallpaper CC BY-NC

2 in 5 SharePoint sites are inactive

92% of enterprise organisations using collaboration software use SharePoint and for over three-quarters of organisations (78%) SharePoint is the only collaboration technology that they use. But on average only 60% (3 in 5) of SharePoint sites are active; many organisations are clearly failing to maximise their SharePoint investment.

Research commissioned by Fujitsu. This is just the IT manager's perspective. I wonder what the users think too?

Hat tip to Michael.

Enterprise 2.0 software: Measure twice, cut once - is it freeform, frictionless and emergent?

I usually dodge questions about specific vendors and their offerings, and instead answer how I'd look at any particular deployment of collaboration software to see if it met my definition of Enterprise 2.0.

I find this pretty easy to do. I check to see if the environment meets three criteria: Is it freeform? How frictionless is contribution? And is it emergent?

It worth considering Andew McAfee's criteria for Enterprise 2.0 software - particularly as we get excited about the potential for Sharepoint 2010 for example. However, we actually need to apply this criteria twice. Once to determine if the software's architecture is able to support an Enterprise 2.0 use case, the second to determine if the organisation will actually deploy it in a way that allows those capabilities to be utilised.

Hat tip to Martin Koser.

This time, from Drupal to SharePoint - Recovery.gov

Originally, Recovery.gov version 1.0... was powered by Drupal, an open source content management platform offering blogs, forums, newsletters and podcasting among its features. But users were not able to follow the recovery funds from beginning to end as the Obama administration had envisioned — and promised. Nor could site administrators use the site to handle the approval process needed to collect, sort and display spending data being collected from recipients of the funds. As a result, the site became a target and verbal punching bag for watchdogs, open government advocates and lawmakers who were underwhelmed with the content and capability of Recovery.gov.

In response, the Recovery Accountability and Transparency Board charged with tracking stimulus funds made the decision to change not only the site's look but also its core focus and through the Government Services Administration (GSA) they solicited a contract to redesign the site.

...

Development time that would have otherwise been spent building a custom 60% solution was freed up by the decision to use SharePoint, and that allowed the team to address other key business problems, such as how to get data from hundreds of disparate sources. And while Microsoft has long been viewed with disdain for their near monopoly on corporate business platforms, this time, it saved taxpayers a good sum of money.

We were just talking about Tim O'Reilly's comments on the Whitehouse.gov shift to Drupal yesterday, but in this instance the flow has gone completely the other way.