Is there a future for email?

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French company, Atos, cause a stir recently by repeating again its intention to ban internal email from 2014 that was announced earlier in the year. There has been a fair bit of misunderstanding on the Web about this so I suggest you read this BBC interview with ATOS CEO, Thierry Breton, that explains his thinking behind this strategy.

Most of the critical responses to this idea have expressed an incredulous attitude towards the idea of eliminating what most people consider to be a critical business tool (remember the reaction to the BlackBerry outage a few months ago?). In some respects, many of the arguments against banning email are reasonable:

  • Can you ban email if your customers and clients are using it? (to be fair to ATOS, they aren't planning on banning external email).
  • Rather than banning email, users just need to manage their inboxes better.

However, on balance I think there is good reason for aiming to effectively ban email. But rather than outlawing it, we need to reinvent how we utilise email as a software protocol and also the ageing paradigm of the inbox, particularly where the assumed effectiveness is built on false assumptions around utility and information ownership. At a software level, email offers a number of important features - such as:

  • Interoperability and extendability.
  • It can work offline (although this is becoming less important).
  • For the sender, it costs no more to send messages to 1 or many people where ever they are.
  • Both sender and receivers can store and organise copies of messages exchanged independently of each other.
  • Email addresses act a simple proxies for identification.
  • Email accounts can be created for individuals, groups and also non-human systems.

These features provide a great deal of utility, although we can look at each feature and find many negatives too - for example:

  • Email standards and extensions aren't implemented homogeneously, so users may have problems reading or processing an email.
  • When you go online after an extended absence, your inbox is flooded with new messages.
  • People send many messages that for the receiver are just transient or ambient information - but your inbox treats them as all the same.
  • The independent nature of email messages contributed to fragmentation of the information chain, making it hard to know who knows what and people who should know made end up getting left out of the loop.
  • An email address doesn't actually tell you anything about the user, who they are or why you should trust that identity.
  • High volumes of automatically generated notification emails from non-human systems contribute to information overload.

In summary, we can say that email works as a pragmatic solution, but not without creating numerous problems for individual users and organisations a like. As a result there many solutions out there that help us to deal with everything from email processing to email data management. Some solutions are technical in nature, like help desk ticketing software or records management systems, but others focus on the user as problem and attempt to fix individual behaviours. But ultimately none offer a way of making email the perfect tool and it will take a leap to improve how we communicate and collaborate.

So, what is stopping us taking this leap? Thinking about this from a social experience design perspective, I think there are four key issues that need to be addressed to create something better than the email we use today:

  1. Move to open work as the default. Email provides users with a simple system of directing messages at people - this falls into a mental information sharing model of open only by exception that is the default in most organisations, but it is also supported by a false perception that email is owned by the sender and private if we restrict the names included on the To, CC and BCC lists. Of course, this doesn't mean we stop supporting some private communication entirely!
  2. Everything is Miscellaneous. Centrally designed information systems that enforce fixed, common models for organising information and work process don't work. These were designed with good intentions, but they aren't effective and only encourage the use of personal information stores.
  3. Collaborate by staying apart. We need the same ease of interoperability between different social business software platforms that email offers - I shouldn't be forced to use your system, when I have my own, and neither should you.
  4. Who are you? We need to shift from email addresses as identifiers towards a model where organisations can offer a better user identifier and profile that will enable messaging to take place through the right channel or system.

Its entirely possible that email protocols will continue to play a role in this new environment, but I think it will also depend on other Web 2.0 protocols like Activity Streams, Open Social, and ATOM. This actually hints that the death of email will come incrementally, if we wait for the technology to rise up and present better alternatives. In practice, the tide of data created by other social business software tools will make the traditional email inbox an unsustainable proposition.

The water is rising slowly right now, but don't doubt that the inbox will need to be reinvented at some point - the question is really when and how, not if.

BTW if you found this interesting, you might enjoy this presentation, Architected for Collaboration.

Image credit: Inbox Art CC BY-SA

Email, the lonely medium

Lee Bryant is co-founder of Headshift, the world's biggest social business consultancy. He believes email's dominance over business communications is coming to an end.

"When email was first developed it was an excellent point-to-point communication tool when nothing else existed," says Mr Bryant.

"I think we've reached the stage where email as means of communicating is overloaded. I think we will see what happens on email today transitioning towards various kinds of both internal and consumer facing social tools."

These are "flow-based" tools such as wikis, micro-blogging and internal social networks, according to Mr Bryant.

"I think fundamentally one of the biggest problems is that social tools communicate slightly more in the open, they create ambient knowledge and ambient awareness for others who are not even in the conversation," says Mr Bryant.

"Email doesn't do that, it's quite a lonely medium.

Lee isn't saying email (or email like) communication is dead, but that it is being pushed out of the way by more appropriate styles of open and flow-based communication tools.

Nathaniel Borenstein, co-creator of the Multipurpose Internet Mail Extensions (MIME) protocol, was also interviewed for this article - I do agree with his comment that the universal addressing that modern email support is a good thing, but that this is "not a definition of email."

Unfortunately, we don't yet have true universal addressing across social tools (even with OpenID, I'm sure most users will have identified themselves somewhere via an email account) and email continues to play a role as a personal identifier for using social tools. Similarly, into systems like CoachSurfing, use a physical snail-mail postcard as part of their user verification system.

Google Plus - email re-imagined?

In the last few weeks a lot has been written about whether Google Plus is the ultimate killer social networking site of Facebook, Twitter, LinkedIn, or several others, you name it. Perhaps we have seen far too many articles and blog posts on the topic and while I do think it’s just a bit too early to make such kind of statements, even if Google Plus has just reached over 25 million users already. I still think it’s a bit too early to be announcing the painful death of each of those social networking environments. Let’s not forget how long it took both Facebook and Twitter to become mainstream and reach that tipping point of no return, of rampant progress, of gaining enough relevance and importance to stick around for a while, in short, of having enough global impact that almost everyone has heard, or knows about them. G+ still needs to reach that level. I do know though it will reach it eventually, perhaps even sooner than anyone else!, but what I am rather surprised about is the fact that hardly anyone has talked or blogged about the fact that Plus does present a real threat to the king of communications, collaboration and knowledge sharing: email!

For me, one the interesting things I've found about the Google+ experience to date is how much it resonated with my experience of enterprise microblogging platforms.

Now, Google got things right with Gmail (right now, it still is IMHO the best email app available and I love my ninjas), but stumbled with Wave. Google+ may well end up being the evolution of Gmail into email being re-imagined, perhaps later combined with the elements of Wave that did work (and also Open Social). But for that happen, Google+ will need to support a seamless, minimum level of compatibility with current email systems and other social tools.

Being open could be a recipe for success over the longer term, rather than trying to make Google+ the single social network. The unstated goal should also be to retire Gmail in its current form (although I'd like to keep the ninjas!). And that's where I see the enterprise going too - who will be first?

The problem with email is everyone else

There is no single cure for email overload and Inbox Zero doesn’t claim to perform miracles. At the end of the day it’s a system, and it’s nothing without your own personal input. It might work for you and it might not. It’s important to remember that productivity systems are subjective beasts and that can be their ultimate downfall or the reason for their success.

What works for you won’t necessarily work for me. And for that reason you can’t say wholeheartedly that Inbox Zero works or it doesn’t. That’s just like saying that having cornflakes for breakfast doesn’t work. It’s simply a matter of personal preference or taste.

I've always been critical about email 'diets', although I view more contemporary efforts by Luis and Geoff to eliminate email with great interest.

Years ago I recommended the following:

  • Where possible, eliminate the root cause of the problem. 
  • Take control of your own inbox by managing it appropriately. 
  • Lead by example and practice better e-mail etiquette and style.

At the root of this advice is that email is a communication tool that is often misappropriated as a collaboration tool. You can keep trying to fix your own inbox, but the problem is actually with everyone else using email.

The good news is that I hear more and more frequently how social business tools in the workplace do help to reduce email overload. We really have moved beyond marketing rhetoric.

I can even see it in my own work practices too - I use a combination of email (yes, its still there!), wiki, microblogging (enterprise microblogging and Twitter) and instant messaging. Of course, its the wiki and microblogging that make the critical difference, as they create a open plan workspace online where everyone can work out loud.

However, the root causes I identified originally still stand. Working out loud works best when:

  • Everyone is working out loud (or at least 'in the room'). 
  • People know why and understand how to work out loud. 
  • Users are able to control how they consume the online open plan space.

Part of the reason for this is that its not simply about shifting communication that takes place in email to other channels. That would simply shift the location of the problem. Instead, we use different tools in the flow to deal with transient, situational and ambient communication and collaboration in different situations. See my Architected for Collaboration presentation for more on this.

Overall, this is a very different approach to the problem from the simplistic 'occupational spam' mentality. We eliminate the root cause of email overload, not the individual messages.

On a strictly personal front, I've noticed that the vast majority of personal email I receive these days comes in the form of notifications from other public social tools, subscriptions and automatic notifications (like my bank). However, the dynamic of personal use is very different from the workplace. In the workplace, we have the advantage of being able to choose the commons spaces where we will work out loud (assuming you are proactive about it).

Email efficiency tip: Don't bother to file them, search and thread instead

If you're the type to meticulously file your emails in various folders in your client, stop, says a new study from IBM Research. By analyzing 345 users' 85,000 episodes of digging through old emails in search of the one they needed, researchers discovered that those who did no email organizing at all found them faster than those who filed them in folders.

By using search, the non-organizers were able to find the email they needed just as easily as filers. They also didn't have to spend any time filing email in folders, putting them ahead overall.

This is sure to cause arguments across corporate workplaces everywhere. :-)

Rage against the (email) machine

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An article I wrote for IDM magazine earlier in the year about managing email in the enterprise is now available to read in full on the Headshift Australasia blog. This was intended to be a counterpoint to technology-centric approaches to dealing with email overload, so let me know what you think.

Also cross posted to the Dachis Group's Collaboratory blog.

Three reasons why employees like to keep their own personal email archives

I've been working on a magazine article, looking at the failure of both technologies to replace email in the workplace and corporate email archiving solutions. The main theme is about understanding email from a human-centred perspective rather than simply treating email as 'data' to be managed in the most cost effective way possible. The following didn't quite make the cut in my own final edit, but I thought it might be worth sharing it here.
Over the years I’ve heard various reasons why employees like to keep their own personal email archives and they can be separated into three broad groups:
  1. Journaling - a chronology of what happened when and why;
  2. Personal Library - to record important information for future reference; and
  3. Non-repudiation - keeping copies of who said or did what, in case they need to be used as formal or informal evidence of responsibility.
This break down is based on my experiences over the years of working with organisations either implementing or trying to get more value out of existing collaboration and information management tools.

What is particularly interesting for me is that root cause that drives people to use their electronic mail system for the reasons I've listed above isn't always necessarily the same. For example, in some organisations non-repudiation is important because of particularly toxic office politics. But in other cases, users made a rational decision to keep email because of certain professional responsibilities. The lesson here is that when ever we try to ask people to move away from using email (or at least an over reliance on it), we really need to understand why they using email in a certain way and not just focus on the visible behaviours.

Anyway, what kind of strange email hoarding behaviour have you seen and how does it fit into the categories I've described above?

Photo credit: Mr Popular

Being Ruthless 2.0

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Mark Nash proposes a nice little social media triaging system (Critical > Delayed > Rejected).

It reminds me that I blogged about being ruthless with RSS feeds back in 2007, but since that time the volume and access to different information and activity streams has definitely grown. Unfortunately it is also a reminder that our personal information practices that ultimately define our ability to control information overload continue to lag.

I wrote another piece about living with email, touching on similar issues. While the technologies are different, the common themes are:

  • Information overload is as much a result of poor information managament practices as it is about the volume of information created by the technology.
  • Individuals can't deal with information overload on their own, it requires collective effort (there are a number of dimensions to this).

Unfortunately, at least in an organisational context, until we start taking information work more seriously I think many people will continue to find information overload an issue.

In the meantime, remember that its ok to be ruthless with your social activity consumption.

The nuts and bolts of Macquarie University's Gmail deal to manage staff email

The agreement is significant to Google as it has spent more than two years trying to court the university to adopt Gmail for staff members. But the university was hesitant to move staff members on to Gmail due to regulatory and cost factors.

They were concerned that their email messages would be subject to draconian US law.

In particular, they were worried about protecting their intellectual property under the Patriot Act and Digital Millennium Copyright Act, Mr Bailey said.

"In the end, Google agreed to store that data under EU jurisdiction, which we accepted," he said.

The university had to comply with state laws, which mandated that data had to be stored in NSW.

Google was not going to build a local data centre anytime soon so Macquarie had to maintain an offline archive of data at the university, he said. In the past, Macquarie was concerned about the cost of relaying large files to and from the US, where Google's data centre resides. But this been resolved thanks to the Australia's Academic and Research Network (AARnet), which the university is a member of. "AARNet peered with Google (and Microsoft) which means it won't cost us anything more," Mr Bailey said.

A $2 million limited liability was increased to $10m in case Gmail stopped working. "You need proper recourse if your free email service stops working."

Its important to note how Macquarie Uni resolved their concerns about moving staff mailboxes to Gmail... a combination of getting their off shored data managed under a more friendly jurisdiction, creating their own archive to comply with local law, data peering and risk management through increased financial liability provisions. A good checklist for other large Australian organisations that want to go down the same path?

OtherInbox - sounds good, but no you can't have my password

Who needs OtherInbox?

Anyone who can't keep up with their email

OtherInbox is great for people who shop online, interact with friends on social networking sites, subscribe to mailing lists and newsletters, try new software and websites, and more. It’s even perfect for recruiters listing job openings or real-estate agents with properties for sale.

This sounds really, really good! While I try to use RSS as much as possible, I still find social networking and social media notifications waste a lot of time and space in my inboxes.

But I'm not sure I want to hand over my email password. And I'm sure corporate IT managers are going to really love this once they bring in support for Outlook, POP and IMAP mail services.

Thoughts?