I need to come back and read through these slides a little more carefully, but on the face of it this could be a great case study of what Social Business Design is getting at - the application of social computing holistically in an organisation. Its not just about social media marketing, but neither is just about 'Enterprise 2.0'.

What isn't so clear for me is how well the outside and inside is connected... but still its a good start.

Hat tip to Lars Basche.