"Windows 7 is the same as Ubuntu"

Obviously, this isn’t true. Their underlying architectures are quite a bit different, Gnome looks different than the 7 UI, etc., but to an average 17-year-old, there just wasn’t any meaningful difference between the two operating systems.

We could equally say that Linux is the same as Windows. Are you familiar with Herzberg's motivation-hygiene theory? In situations where the Web is the platform, the operating system on your Web access device simply becomes a hygiene factor. Its needs to be reliable, secure but beyond that Web-based users don't care - it won't enhance the Web experience, it just enables it. We may even find ourselves saying the same about Web browsers one day. If you have hopes of engaging consumer support or loyalty (the Enterprise is a different animal altogether) for your OS in the future, think again.