Enterprise 2.0 and intranets are there to make your businesses less similar
Let’s remember one of the key principles of enterprise social media. “Make businesses less similar”. So it’s logical not to find any standardized answer to the “how to succeed” question. It’s about understanding logics, to know what are the main issues but there is no way to find a ready to use recipe. If, on some projects, the profusion of technology could hide the lack of understanding or reflection, what is sure is, in enterprise 2.0 projects, methodology must support common sense and can’t substitute for it.
But there’s a good news : many people use to criticize ERP projects for not creating any competitive advantage. It’s logical since all business had to be comparable, adopt the same reciped, so they were all moving on parallel lines without any chance to make any difference. Ultimately, what was gained in productivity benefited to customers through competition on prices but in no way to businesses.
Exactly. In addition to this, this is why I've been saying intranet managers now need to stop benchmarking each other.
