Curation is the process by which aggregate data is imbued with personalised trust.

Good quote from JP.

Just a thought: Curation is not the same as creating content, in the way for example that a pro-blogger earns a living like any other advertising driven channel. So with that in mind, I wonder, can someone make a living (a job, a business, etc) from being a digital curator? Or is it something that is purely social and altruistic?

In other words, can we buy this kind of trust and are we willing to pay for it?